TUE 14.9.2021 / 8.00-19.00
WED 15.9.2021 / 8.00-19.00
THU 16.9.2021 / 8.00-19.00
FRI 17.9.2021 / 8.00-19.00
SAT 18.9.2021 / 10.00-15.00

@ KANTTI, LIBRARY EXHIBITION SPACE
address: Maaherrankatu 12
Accessible event

We are living in a society of spectacles where a glossy facade is often considered more important than its content. One of the ways this spectacle manifests itself in is through advertising.

Adverts guide our behaviour and affect how we live our lives. Adverts create desires, which we aim to satisfy by buying products. However, we are more than just the sum of our consumer habits and should take a critical look at our purchases and the communications that influence these.

Spectacle Academy combines an art exhibition with teaching. Spectacle Academy uses subvertising to create a seamless combination or art, activism and teaching. During the ANTI Festival, we will teach advertising literacy in workshops, discuss issues that are never addressed in adverts, and intertwine the languages of advertising and poetry.

Jari Tamminen hosts Finnish workshops in the space on Tuesday, Friday and Saturday. Read more about the workshops here (link)!

Subverts are parodic snapshots to the world of advertising and they can be used to make the unseen visible. Subvertising has also established its role in education in subjects such as mother tongue, visual arts and geography. Using humour as a device, the interdisciplinary pieces provide a serious view into our time. In the constantly changing 21st century media environment and society, the approaches and forms of communications have transformed dramatically. Everyone needs to be more aware of this change and we aim to do our share in raising awareness of the matter.

Welcome to the Spectacle Academy.

Safe festival experience

Please follow our general instructions and the guidelines of Kantti for a COVID safe festival experience!